All Attendees MUST register here for this event, even if you are NOT staying at the SHERATON HOTEL & MARINA (the PFA Preferred Hotel for this event). Please note that PFA has secured a room block for this event, and we would encourage all our participants to stay at this venue.
The PFA Room rates will be available to our group beginning on January 17– January 20, 2019 should you wish to come in early or stay later and enjoy the sights of San Diego.
Please fill out the Conference Registration Form and Room Hold Authorization Form (if you are staying at the Sheraton below and be sure to hit SUBMIT when complete. You will receive an email confirmation from us, once we have received your form(s).
PFA Members:
For Early Sign Up Incentives, please visit our PFA Marketplace at or the PFA Trade Show APP for all the latest details and deadlines. Please sign up and register for the Conference & Trade Show here on this website.

PFA Negotiated Room Rates

$189/night Single/Double Occupancy

CONTACT US at the PFA Office: Call Us at 877.472.7371 or email Wynona Perkins

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