CONFERENCE & HOTEL REGISTRATION

All Attendees MUST register here for this event, even if you are NOT staying at the WESTIN RANCHO MIRAGE  (the PFA Preferred Hotel for this event). Please note that PFA has secured a room block for this event, and we would encourage all our participants to stay at this venue. If we do not fill our room block, PFA will incur additional fees that could prevent us from hosting these great room deals and meals for all attendees in the future.
 
The PFA Room rates will be available to our group beginning on January 4-12 2025, should you wish to come in early or stay later and enjoy Palm Springs. Please note that all rooms are subject to hotel availability, occupancy, and current applicable rates, with no guaranteed availability.
 
Please fill out the Conference Registration Form and Room Hold Authorization Form (if you are staying at the WESTIN RANCHO MIRAGE)  below and be sure to hit SUBMIT when complete. You will receive an email confirmation from us, once we have received your form(s).
 
PFA Members:
For Early Sign Up Incentives, please visit our PFA Marketplace at www.pfamarketplace.com for all the latest details and deadlines. Please sign up and register for the Conference & Trade Show here on this website.

PFA Negotiated Room Rates

$249/night Single/Double Occupancy

All rooms are subject to applicable room tax plus any state, local taxes.  A discounted $10 resort will be also be applied.  Resort fee covers several amenities: In room bottled water, high speed WIFI in guest room and meeting space, daily access to Little Links Miniature golf course, two bowling games at Pinz & Pints game room, Access to Pete Dye golf practice facility (rental clubs not included), Golf bag storage at Pete Dye clubhouse, two-hour bike rental per stay, Invitation to Sweets Social Hour daily 4:30-5:40 pm in Pinz & Pints, complimentary domestic beers, house wine & batched cocktails.
 
The PFA Room rates will be available to our group beginning on January 4-12, 2025, availability is always based on the discretion and occupancy of the hotel.  The dates before and after our event are subject to hotel availability, occupancy, and current applicable rates. We encourage ALL PARTICIPANTS  to stay at the WESTIN RANCHO MIRAGE to help support PFA and our room block.
 
ALL RESERVATIONS (including changes/edits) MUST be done through PFA. NOT directly through the hotel.

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