Join Us for Our
30th Annual PFA
Conference & Trade Show

We are heading to Palm Springs, California in 2025! Join us at the 30th Annual PFA Conference & Trade Show at the Westin Rancho Mirage, January 7 – 9.  After another incredible order writing show in 2024 ($1.3 million order during our one hour Hot Spot Session, not including orders written during the trade show), you don’t want to leave money on the table and miss out on this profitable show!
The PFA negotiated room rate at the WESTIN RANCHO MIRAGE is $249 (single/double occupancy), plus discounted $10/day resort fee which includes:  In room bottled water, high speed WIFI in guest & meeting rooms, daily access to Little Links Miniature golf course, two bowling games at Pinz & Pints game room, access to Pete Dye golf practice facility, golf bag storage at Pete Dye clubhouse, two-hour bike rental per stay, Invitation to Sweets Social Hour daily 4:30-5:30 pm in Pinz & Pints, complimentary domestic beers, house wine & batched cocktails.
All hotel, event registration and changes MUST be done through PFA.  Please DO NOT contact the hotel directly.
For PFA MEMBER Early Sign Up Incentives, please visit our PFA Marketplace for all the latest details.

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