Schedule Lodging Registration Registration

We are excited to be heading to Palm Springs, for the first time in our 23 year history of our event and we have some unique and exciting events & entertainment planned, including one heck of a Super Bowl Party on February 5 for those folks arriving on that day and an amazing Beach Bash featuring a very special guest! The event will be hosted at the

The PFA negotiated room rate at Westin Mission Hills Resort is $169 (single/double occupancy). And even more impressive, the $32 resort fee has been waived for our participants!! So you will receive for free: Overnight parking, Guest room wireless internet, Complimentary newspaper (M-F), Wireless internet in public spaces (excluding meeting rooms), 24 hour access to Fitness room, 15% off golf & tennis pro shop, and complimentary resort

PFA Room rate is available from February 1—February 11 (dates before and after our event are subject to availability & occupancy).

All hotel, event registration and changes MUST be done through PFA. Please do NOT contact the hotel directly.


For Early Sign Up Incentives, please visit our PFA Marketplace at for all the latest details and deadlines.
Register Today


Email Sue